Blugirl Goes Hollywood with Spring 2016 Campaign

Joanna Elizabeth

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Published February 10, 2016

Charlotte Cardin stars in Blugirl's spring-summer 2016 campaign
Charlotte Cardin stars in Blugirl’s spring-summer 2016 campaign

Blugirl has unveiled its spring-summer 2016 campaign, and with the California sunshine, model Charlotte Cardin channels the free spirit of the collection. Despite looking like it was shot in some west coast surburbia, the advertisements were captured on location at Universal Studios in Hollywood. Photographer Michelangelo di Battista shoots the brunette in sixties inspired silhouettes ranging from billowing maxi dresses to printed trousers.

Blugirl Spring 2016 Campaign

Posing in a car, Charlotte models a butterfly print mini dress from Blugirl's spring 2016 collection
Posing in a car, Charlotte models a butterfly print mini dress from Blugirl’s spring 2016 collection
The model wears an off-the-shoulder blue maxi dress from Blugirl's spring 2016 collection
The model wears an off-the-shoulder blue maxi dress from Blugirl’s spring 2016 collection
An image from Blugirl's spring-summer 2016 campaign
An image from Blugirl’s spring-summer 2016 campaign

Blugirl Spring 2016 Runway


Embracing a playful spirit, Blugirl’s spring-summer 2016 runway show featured the ultimate in flirty and feminine style. Details of broderie anglaise, tulle and macrame embroideries bring a delicate take to the season.

Blugirl New Arrivals at Farfetch

Blugirl Broderie Anglaise White Dress
Blugirl Broderie Anglaise White Dress
Blugirl Coral Print Trousers
Blugirl Coral Print Trousers
Blugirl Floral Macrame Maxi Dress
Blugirl Floral Macrame Maxi Dress
Blugirl Peplum Hem White Top
Blugirl Peplum Hem White Top

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