Earlier this year we shared the news that Behati Prinsloo is teaming up with Juicy Couture on a limited edition capsule collection. The brand has recently launched the campaign starring the mother to be. Captured by Inez & Vinoodh and styled by Carlyne Cerf de Dudzeele, the blonde beauty wears crop tops, track suits and gym shorts for a sporty glam look. The advertisements were made with creative direction by Roi Elfassy, featuring Behati striking dynamic poses against a white studio backdrop.
Label: Juicy Couture (Behati Prinsloo Collection) | Photographers: Inez Van Lamsweerde and Vinoodh Matadin | Creative Direction: Roi Elfassy | Fashion Director: Daniel Packar | Stylist: Carlyne Cerf de Dudzeele | Models: Behati Prinsloo | Hair: Garren | Makeup: Dick Page | Choreographer: Steven Galloway | Production: The Collective Shift | Art Buying Production: Ewa Karcz
Juicy Couture x Behati Prinsloo 2016 Collection
Flashback – Behati Prinsloo for Juicy Couture
Behati Prinsloo’s clothing collaboration for Juicy Couture comes fresh after the brand’s spring 2016 campaign alongside fellow VS Angel, Candice Swanepoel. Before then, Behati also appeared in the ‘I Am Juicy’ fragrance advertisement and a denim trend guide.
