Anna Ewers Tapped for Balenciaga’s First Scent Under Alexander Wang

balenciaga b fragrance alexander wang1 Anna Ewers Tapped for Balenciaga’s First Scent Under Alexander Wang

Wang’s First Fragrance for Balenciaga–B. Balenciaga is the first scent from the Parisian fashion house under Alexander Wang. Model Anna Ewers stars in the campaign image lensed by Steven Klein. Anna previously appeared in Wang’s spring 2014 advertisements also photographed by Klein. The fragrance’s bottle features a cracked glass effect while the cap has an exposed arch. Telling WWD about his vision for the fragrance, the designer reveals, “I didn’t want to base this project too much on the past, but also wanted it to be iconic to the brand. I want it to stand the test of time.”

balenciaga b fragrance alexander wang2 Anna Ewers Tapped for Balenciaga’s First Scent Under Alexander Wang