Amazon Fashion focuses on the unboxing experience with its spring 2017 campaign. Starring models Andreea Diaconu, Carolyn Murphy and Tao Okamato; the images capture the feeling of getting a new package. Photographer Cass Bird lenses the trio in stylish ensembles featuring designer looks styled by Eric Nicholson.
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The models wear pieces from the likes of Steve Madden, Rebecca Taylor and FRYE. Creative agency Wednesday and Amazon Fashion creative director Leon St-Amour worked together on the shoot’s concept. Bird also directed a video featuring Andreea unboxing a selection of outfits styled by Kate Young.
Amazon Fashion Spring/Summer 2017 Campaign
