Alexander Wang Fall 2010 Campaign | Abbey Lee Kershaw by Craig McDean

alexanderwangcampaign Alexander Wang Fall 2010 Campaign | Abbey Lee Kershaw by Craig McDean

Going viral for his mainline collection, Alexander Wang launched its fall 2010 inspiration video last week featuring Abbey Lee Kershaw filmed by Craig McDean. Likewise, the campaign images are stills from the film which was shot in an abandoned New York City building. With art direction by Fabien Baron and styling by Karl Templer, the video and images bring together the unique elements of wind, home, movement and stillness.

alexanderwangcampaign1 Alexander Wang Fall 2010 Campaign | Abbey Lee Kershaw by Craig McDean
alexanderwangcampaign2 Alexander Wang Fall 2010 Campaign | Abbey Lee Kershaw by Craig McDean
alexanderwangcampaign3 Alexander Wang Fall 2010 Campaign | Abbey Lee Kershaw by Craig McDean

*Photos courtesy of Alexander Wang

Additional Credits:
Casting: Anita Bitton / The Establishment
Hair: Orlando Pita
Make-up: Mark Carasquillo


  • gabi.

    sooo McDean's

  • gabi.

    sooo McDean's

  • http://www.thesecretoffashion.blogspot.com thesecretoffashion

    Love the video and the photos! xxxx

  • http://www.thesecretoffashion.blogspot.com thesecretoffashion

    Love the video and the photos! xxxx

  • http://www.stylesouk.wordpress.com stylesouk

    Dark and erotic, this campaign is perfection summed in a picture.

    Sarah x
    http://stylesouk.wordpress.com

  • http://www.stylesouk.wordpress.com stylesouk

    Dark and erotic, this campaign is perfection summed in a picture.

    Sarah x
    http://stylesouk.wordpress.com

  • A. Beverhausen

    Abby tired……

  • A. Beverhausen

    Abby tired……

  • anon

    the video turned out better than the campaign

  • anon

    the video turned out better than the campaign

  • http://muggle-born.net/ Milan

    Usually don't like anything that Abbey is in but I kind of like this one…

  • http://muggle-born.net/ Milan

    Usually don't like anything that Abbey is in but I kind of like this one…

  • mIGUEL

    it doesn't broadcast the amazingness of the collection at all! where are the shoes and pants?

  • mIGUEL

    it doesn't broadcast the amazingness of the collection at all! where are the shoes and pants?