Abercrombie & Fitch Has ‘The Blues’ for New Denim Ads

Joanna Elizabeth

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Published July 28, 2016

Abercrombie & Fitch unveils fall 2016 denim campaign
Abercrombie & Fitch unveils fall 2016 denim campaign

Abercrombie & Fitch is doubling down on denim with the launch of its fall 2016 campaign called, ‘The Blues’. The advertisements were photographed by Matt Jones with styling by Deb Watson. The simple studio shots focus on different jean silhouettes ranging from classic skinnies to flares to boot cuts. Denim jackets and casual shirting are also included in the lineup. In addition to the campaign images, a film featuring a song by Bo Diddley features models in playful behind-the-scenes shots.

Abercrombie & Fitch features vintage inspired denim for fall 2016 campaign
Abercrombie & Fitch features vintage inspired denim for fall 2016 campaign

Abercrombie & Fitch fall 2016 denim campaign
Abercrombie & Fitch fall 2016 denim campaign
Abercrombie & Fitch features different denim washes in fall 2016 campaign
Abercrombie & Fitch features different denim washes in fall 2016 campaign
Abercrombie & Fitch features crisp white shirt and denim
Abercrombie & Fitch features crisp white shirt and denim
Abercrombie & Fitch fall 2016 denim campaign
Abercrombie & Fitch fall 2016 denim campaign

Shop Abercrombie & Fitch’s New Arrivals:

Abercrombie & Fitch Denim Jacket
Abercrombie & Fitch Denim Jacket

Abercrombie & Fitch High Rise Ankle Flare Jeans
Abercrombie & Fitch High Rise Ankle Flare Jeans
Abercrombie & Fitch High Rise Girlfriend Jeans
Abercrombie & Fitch High Rise Girlfriend Jeans
Abercrombie & Fitch Boyfriend Denim Jacket
Abercrombie & Fitch Boyfriend Denim Jacket

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